
About a week ago, Jeff Plush, managing director of the Rapids, wrote a letter to the fans on the Colorado Rapids official blog LINK. The letter was basically and apology for the failure to make the playoffs and expressed a feeling of disappointment by the club. The fans response to the letter was . . . let’s just say they weren’t happy. I’ve taken a little while to chime in on this subject because, honestly, I didn’t really care. The Front Office is always going to tell you what they think you want to hear and the fans are always going to be overly emotional and overly confident in their ability to spot the real issues.
Instead of giving a direct response to Plush’s letter I’m going to to recount a conversation I had today.
I had the opportunity to speak with an acquaintance of mine that works for Kroenke and is one of Jeff Plush’s peers. Let’s call her Sara. The conversation was brief but revealing.
Sara’s first contention about Plush is that he isn’t an idiot but a few people at Kroenke don’t exactly agree with the direction he is taking the club. Blaming Plush is a start but everyone involved with the management of the club should be held accountable.
First off, most people believe that the quality of play is really going to make the difference. But the reality is that the Rapids will have poor attendance regardless of the quality of play. The whole “attractive soccer and stadium attendance argument” really doesn’t hold much water. In her experience it just isn’t the case, at least in this market. Anything short of a crazy 30 game winning streak probably won’t attract too many more fans to the stadiums. Quality of play will keep the existing fans and only slightly increase attendance.
So what will bring fans?
In Sara’s opinion, marketing is key. The Rapids need to create a soccer culture in Denver and the club isn’t putting forward the funds to accomplish that. For example, the Rapids cut their marketing budget in half this year. Another poor decision, and, in her opinion the biggest mistake the club ever made, was offloading Beckerman for Ballouchy. Not only is Beckerman a national team caliber player but he is very marketable.
In her opinion the club needs a Cuauhtemoc Blanco. In the sense that he is a guy that will draw fans (most important) and make a difference on the field. But guys like him are hard to come by. Unless the club is willing to unload millions for a guy like Beckham (European superstar), which they aren’t, they need to look to a more reasonable alternative, which is Mexico. Unfortunately, there is no one in Mexico that really fits the bill right now.
She conceded that there is no guarantee in that plan, but that isn’t the point. The fact is that the people they pay money to think up ideas and do research on what needs to be done to move the club forward are wasting their time. When they presented the idea of bringing in a big Mexican player, Plush agreed and then went on to bring in Daniel Osorno, an ageing and forgotten player. They can’t win. There is no commitment to the future of the club.
That seems to be the trend with Kroenke. When I asked her what she thinks about Kroenke buying more stock in Arsenal. She replied “good for him” but right now I have no 401K, no bonus, no staff, no budget, no raise, etc. But she conceded that she is one of the lucky ones at Kroenke. Kroenke had to lay off a lot of people to raise enough cash to get a controlling stake at Arsenal.
The stadium, in her opinion, up to now is a bust. The goal of Dick’s Sporting Goods Park, aside from complying with the soccer specific stadium requirement, was to promote development. The plan was to build the stadium and start developing the land around the stadium. Residential homes and a booming commercial district around the park is what creates a solid fan base.
With the down turn in the economy nothing has been developed. While Kroenke is a patient investor other investors in the area are going under because of the lack of development in the area. Northfield Shopping Center, off 70 and Quebec, is about to shut down completely.
Well that is the gist of our short conversation. Her comments are really just food for thought. The anger and disappointment of the fans expressed in Plush’s blog post are fair. There is a feeling that the club is letting the fans down but it is important to remember that the Rapids are a business first.
So what does this all mean? Maybe nothing, but I think it does give us a bigger picture of the problem that plagues our beloved Rapids. It seems to be a lot bigger than not having a healthy winger.
Share your thoughts on the letter or in general about the Rapids.