FC Denver has entered into an exclusive multi-year partnership with Hummel as official uniform and apparel provider. All FC Denver teams will be outfitted in Hummel starting with the Colorado State Cup next weekend. As a part of the partnership, FC Denver will have an online apparel shop beginning later this year.
“Our partnership with Hummel marks a tremendous milestone for our club” states Eric Fulton, FC Denver Club President. He continues, “from a single team, to a large club committed to growing the game in Denver, moments like these represent a step forward in our emergence as an modern American soccer club. And to do so with Hummel, a historic international brand with a distinct modern meets retro style and an organizational ethos committed to improving the world through sport, it makes an ideal opportunity for us. We would like to acknowledge Jeff Duback and his group at Hummel USA and locally to Charles Huntsman and his team at Brand Evolutions West for making this partnership come to fruition.”
Hummel was founded in Germany in 1923 and emigrated to Denmark later in the century, which is still its home today. Recently, Hummel has been making strong inroads into the United States market with their Hummel USA operation founded in 2015. Hummel is unique in apparel companies in their approach to the human lives and communities behind the games. They have a organizational ‘Karma Policy’, which is to “Change the World Through Sport.” This Karma Policy is evident in their initiatives ranging from sponsoring of the Afghanistan National team (link here to that terrific story) to their involvement in of all levels of grassroots and professional sports.
Hummel USA President Jeff Duback states, “‘Hummel Sport USA is excited to be partnering with FC Denver and we look forward to supporting them over the term of the agreement as well as supporting soccer in the Denver area in general. As a re-emerging brand in the US we look for strong, like minded partners to work with – and with FC Denver we have found a great ambassador.’
Hummel currently sponsors a range of soccer clubs here in the United States and around the world including: the Danish National Team, the Afghanistan National Team , Deportivo Alaves (La Liga), SC Freiburg (Bundesliga), SoCal SC (NPSL), Memphis City FC (NPSL), and San Nicolas FC (UPSL) who FC Denver has competed against in the Las Vegas Silver Mug Invitational.
For more information on Hummel, please visit their website: www.hummel.net.
Be on the lookout for FC Denver Hummel gear in our web store later this year. FC Denver is proud to be a member of #teamhummel